California Privacy Notice

California Privacy Notice

This notice describes the privacy practices that apply to residents of California and explains how personal information may be collected, handled, stored, and disclosed when individuals interact with our website, services, and related customer support channels. It is intended to provide clear information about applicable privacy rights and the choices available to California consumers under relevant state privacy laws. This notice supplements our broader privacy practices and should be reviewed together with any other privacy information presented on our website.

When you browse our website, create an account, place an order, communicate with customer service, or use other available features, we may obtain information associated with your activity. Depending on how you interact with us, this may include identifying details such as your name, email address, telephone number, billing address, shipping address, account information, and IP address. We may also maintain records related to purchases, product preferences, order history, customer inquiries, and other commercial interactions.

Some information is supplied directly by you, while other details are generated automatically through your use of our digital services. Technologies such as cookies, pixels, analytics tools, and similar tracking mechanisms may collect information about your browser, device, operating system, approximate location, pages visited, referring sources, and interactions with website features. This information helps us understand how visitors use our services, identify technical problems, improve website functionality, and maintain a secure online environment.

We may use collected information for a variety of business purposes. These purposes can include completing transactions, processing payments, arranging deliveries, managing customer accounts, responding to requests, providing customer assistance, detecting suspicious activity, preventing fraud, maintaining system security, complying with applicable legal requirements, evaluating website performance, and improving products and services. Where permitted by law and consistent with your preferences, information may also be used to provide promotional communications or more relevant product recommendations.

To support our business operations, certain information may be provided to companies that perform services on our behalf. These service providers may assist with payment processing, order fulfillment, shipping, hosting, information technology, analytics, customer communications, security, advertising, and other operational functions. Access to personal information is generally limited to what is reasonably necessary for the service being performed, and appropriate contractual or organizational safeguards may be used to protect the information.

Information may also be disclosed in connection with advertising and analytics activities. For example, certain technology partners may receive information that helps measure advertising effectiveness, understand customer engagement, or provide advertisements based on interests or browsing activity. Under California privacy regulations, particular forms of disclosure may qualify as the sale or sharing of personal information even when money is not exchanged directly. California residents may have the right to opt out of qualifying sales or sharing activities.

California consumers may have several rights concerning their personal information, subject to applicable legal conditions and exceptions. These rights may include requesting information about the categories of personal information collected, obtaining access to certain personal information, asking that inaccurate information be corrected, requesting deletion of eligible information, and learning more about how personal information is disclosed to other parties. Consumers may also have rights concerning targeted advertising, profiling, or other forms of data processing depending on the circumstances.

Before completing certain privacy requests, we may need to verify the identity of the person making the request. Verification is an important security measure intended to prevent unauthorized individuals from obtaining, changing, or deleting another person’s information. The type of verification requested may depend on the nature and sensitivity of the request. California residents may also use an authorized representative to submit a privacy request when the applicable requirements for such representation have been satisfied.

Where supported by applicable law and technology, our website may recognize browser-based privacy preference signals. These signals can communicate a consumer’s selected privacy preferences to participating websites and service providers, helping reduce the need to submit the same request repeatedly. The treatment of these signals may depend on the browser, device, applicable law, and technical capabilities available at the time of use.

Choosing to restrict personalized advertising does not necessarily mean that advertisements will disappear. Instead, advertisements may be less closely related to browsing interests because certain information is no longer used for personalization. Some data processing may continue when necessary for essential business activities, including website security, fraud prevention, transaction processing, order fulfillment, account administration, and compliance with legal requirements.

We take reasonable measures to protect personal information from unauthorized access, misuse, alteration, loss, or disclosure. These measures may include administrative procedures, technical safeguards, access controls, and other security practices appropriate to the nature of the information we maintain. Although reasonable precautions are taken, no internet transmission or electronic storage method can guarantee complete security.

Personal information is retained for periods appropriate to the purposes for which it was collected. Retention may also be necessary to satisfy legal obligations, resolve disputes, enforce agreements, maintain financial records, prevent fraud, or address other legitimate business requirements. Once information is no longer reasonably needed, it may be deleted, anonymized, or securely disposed of in accordance with applicable procedures.

We may revise this California Privacy Notice from time to time as our services, technologies, business operations, or legal obligations change. Updated versions will be made available through our website and will apply according to the effective date stated in the revised notice. California residents are encouraged to review this information periodically so they can remain aware of their privacy rights, available choices, and the ways personal information may be handled.